I’m a visionary creative leader and results-driven strategist with over eight years of experience in digital commerce, seamlessly blending expertise in marketing, sales, strategy, consumer insights, merchandising, SEO, paid media, and analytics to create transformative brand experiences that drive measurable growth.

My mission is to bridge creativity and commerce, redefining how brands engage with consumers in the digital space. I craft data-driven, visually compelling experiences that enhance brand visibility, inspire action and foster authentic consumer connections that drive conversion and long-term success.

With experience spanning B2C, B2B, and DTC channels across diverse industries—I bring a holistic approach to digital commerce with a deep understanding of consumer behavior and market dynamics. From curating retailer-specific assortments to art directing high-production photoshoots, developing omni-channel go-to-market strategies, or optimizing digital shelf health, I ensure every initiative aligns with strategic priorities and business growth.

Great marketing isn’t just about aesthetics—it’s about creating an environment where big ideas come to life. Sales isn’t just about the numbers—it’s about creating solutions designed to simplify and improve our everyday lives. I lead with innovation, adaptability, and collaboration empowering teams, agencies, and cross-functional partners to think boldly, challenge conventions, and execute fearlessly. By fostering transparency and trust, I create spaces where teams can push boundaries while staying aligned with business goals—driving both creativity and measurable impact.

In the ever-evolving digital landscape, I stay ahead of emerging trends, blending an entrepreneurial mindset with a consumer-first approach to craft scalable, results-driven brand experiences.